Welcome!

2 August 2006

Hello and welcome to our new newsletter!

A new era is ushered in for East End Cellars Electronic. You can now browse through online only special products and complete transactions with one click of the mouse. Our secure server means all transactions completed online are 100% safe and secure.

East End Cellars remains one of Australia’s leading “Bricks and Mortar” wine merchants and wholesalers, and the new website is a logical step forward for the shop. Rather than just putting our shop online, the website is a separate entity and will often have products that are not available in the store available to our online customers.

The format of our newsletter will also change but only cosmetically. The content will still be an amalgamation of EEC’s wine scribes (Gus / Wayne / Joel) and will be a great way to keep up with what our shop thinks is interesting and new. Be sure to keep your eyes on the news section, as it will be constantly updated.

The front page of the site represents new wines into the shop and will be updated on a regular basis. Check back here frequently to see what is new in the shop.

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